Imagine if one day that you worked at a toy manufacturing company designing toys.
But that you had something that helped you to think very differently than the rest of the people that you worked with. Lets just say that you where an adult one day that thought about all the things that bring most adults stress. You know things like how we are going to pay for things like the lights being on. And in the next moment you are magically changed in to a child and you think about everything in the opposite way. Like how the toys that you are to design can be more meaningful to the children that actually play with them.
Well welcome to the movie “Big” in which all the preliminary happens. In the movie “Big” Tom Hanks self promotes himself from doing data entry and eventually becomes VP of Product Development. As he is still a kid at heart, he fully understands the toys to be tested like most children will. There is a scene in the film where he is playing with a toy piano in the mall and fully understanding it like a child would play with it.
This is an example of deeper marketing research, Tom Hank’s character actually shows the big boss that he understands how most children interact with most toys.
